Columbia’s Peak Drift Brewing Company is causing a stir in the craft beverage industry with its introduction of the Peak Press, a digital can printing program. The new $4 million digital printer takes a step towards more sustainable production, looking forward to a new era in craft canned beverages worldwide.

Sustainability in action

Peak Drift’s program harnesses the power of a 17-ton (it had to reinforce the floor), high-volume Hinterkopf digital can printer sourced from Germany, about a two-hour drive from Cola’s sister city of Kaiserslautern.

This cutting-edge technology, unique in the Southeast, prints directly onto cans at speeds of up to 350 cans per minute, eliminating the need for non-recyclable labels and shrink wraps common in small production runs.